There’s a time of the year when Milan gets crowded with frenzied fashion journalists, glittery catwalks and quirky outfits. It’s the time of the year when the Milan Fashion Week is held, the manifestation that promotes fashion as well as the new trends and collections.
During the MFW, the city becomes a true fashion show, where models parade and events are organized in order to amuse and amaze both experts, curious and citizens.
This year, the Milan Fashion Week will take place from the 24th to the 29th of February, following the exhibitions of New York and London.
But how did it all started? And what’s scheduled for this year’s event? You’re about to find it out!
Milan Fashion Week: the origins
Milan Fashion Week was established in 1958 as part of the global Big Four Fashion Weeks. The others three include important international cities like Paris, London and New York: the schedule always begins with New York, while London is the second appointment, Milan the third and Paris the last one.
The Milan Fashion Weeks is owned by the Camera Nazionale della Moda Italiana (The National Chamber of Italian Fashion): it’s a non – profit association that organizes, coordinates and promotes the development of Italian fashion and manufacture worldwide. The National Chamber is responsible for hosting the events and the shows that happen in Milan during the Week.
The MFW is both dedicated to men and women’s fashion: however, it’s this last one that is internationally famous and mostly celebrated. It usually takes place at the end of winter, in February, and it’s followed by the men’s summer edition.
In 2013, the King of fashion, Giorgio Armani, joined the Italian Chamber, which thus became more and more chic and modern.
What to see at MFW 2016 edition
This year’s fashion week will be inaugurated by Prime Minister Matteo Renzi on February 24st with a special lunch held at the Sala delle Cariatidi in Palazzo Reale.
From his speech till the 29th of February, catwalks and shows will take part in the city entertaining people and curious.
Carlo Capasa, the National Chamber’s president, has pointed out that fashion is not only marketing, but it’s indeed a dream, emotions and creativity. And these are the elements that the shows and catwalks will be eager to focus on.
In order to attend the events you’ll need and invite.
If you are not among the lucky ones, you can still reach the spots and try and lure through the windows or to gaze at the famous faces passing-by.
On the other hand, if you are tech savvy enough, you can also virtually attend the shows thanks to the app CNMI and the website milanomodadonna.it where videos, galleries and streaming will be hosted.
The outfit’s parades will include several well-known brands, from Gucci to Versace.
Moreover, for the first time, this year you’ll be able to witness Diesel Black Gold, the young Diesel collection, Atsushi Nakaskima and Lucio Vannotti’s creations.
The place where you want to be in order not to miss an appointment is the Fashion Hub, which will stand in the
UniCredit Tower in Piazza Gae Aulenti: here, you’ll be also able to attend the Fashion Hub Market, where 16 newly born brands have been selected and will present their creations.
You can find the complete list of the events taking place in the Milan Fashion Week on the dedicated website: fashionweekonline.com/milan/schedule.