Everywhere Modena‘s countryside is known as Motor valley, the land of the best super car in the world. This foggy part of Pianura Padana is a research genius heritage, technology, artisan and industrial production of sports cars and motorcycles markets.
Last years is born the “Motor Valley Development”, a no-profit association which involves the Ferrari Museum, the Ducati Museum, the Lamborghini Automotive Museum, the Ferruccio Lamborghini Museum, Autodromo Enzo e Dino Ferrari, Misano World Circuit Marco Simoncelli, Autodromo Riccardo Paletti, Autodromo di Modena, Pagani Automobili, Collezione Umberto Panini, Drudi Performance, Dorado Center Andrea de Adamich Guide and others. The “Motor Valley Development” wants to promote the Motor Valley museums and last year joined the most important tourism trade fairs such as the Internationale Tourismus Börse and the WTM (World Travel Market) in London.
Some brands are so popular that they don’t need to be promoted, but the aim is to involve the tourist to the museums events. Among of the Motor Valley events 2016 there was the “Red Carpet” at last February at Enzo Ferrari Museum in Modena; the Ferrari exhibition presented the Ferrari cars that was protagonists on the history of the cinema.
To commemorate 100 years since the birth of Ferruccio Lamborghini, Tonino Lamborghini’s son, has created a demonstration in stages along the roads of Emilia dedicated to Lamborghini Club in the world, fans of the Bull brand and the sports car enthusiasts.
You can discover the story of the main family that built the legend of the Italian super car just visiting their museum.
Some of these museums are the stories of these brands; an exhibition path that blends history and current events, legends and great entrepreneurial adventures, vintage pieces car and great successes. They attract visitors from all continents, fascinated sportsmen and lends prestige to this land of strong passions. In no other place in the world there is a concentration of brands and mild motor that level.
Museo Casa Ferrari (MEF)
The museum complex, which include Enzo Ferrari’s birthplace, looks like a futuristic automotive design gallery, painted in the yellow the color that Enzo Ferrari chose for his background horse logo. The gallery was designed by Jan Kaplicky, an architect raised in Prague and worked with Renzo Piano and Richard Rogers developing the Paris Centre Georges Pompidou.
The Museo Enzo Ferrari is a unique experience that brings the visitors back to the roots of the world’s most famous brand. You can admire the stunning cars displayed in this futuristic 2,500 square meters pavilion, topped by a yellow rook and shaped like a car bonnet. You can enjoy a spectacular audio-visual show that uses 19 projectors to tell the magical story of Enzo Ferrari’s 90 years. Besides this stunning piece of modern architecture there is the Enzo Ferrari’s father house, restored as the home of the Ferrari Engines Museum and, some of the rooms in the house in which Enzo Ferrari was born in 1898 can be visited.
Ferrari Maranello Museum
Maranello is a few kilometers from Modena. It’s an almost anonymous village, not a very touristic but, if you ask someone on the other side of the world if you have ever heard about Maranello, he will look at you surprised and will answer: “of course I know it!”.
Everybody knows the tiny Maranello just because the myth was born here. In 2017 recurs the Ferrari 70th anniversary, and it’s the occasion to visit even because the museum is preparing special exhibitions like “Ferraristi Forever”. It’s a tribute to the Formula 1 drivers which won at least one on the world’s circuits in Ferrari’s cars. This is a gift to the drivers who contributed to make Ferrari great.
The Ferrari Museum in Maranello is instead a real journey in its history. In both museums, Modena and Maranello, you are given the chance to get behind the wheel of one of the famous car and leaving, accompanied, for a ride in the surroundings.
Ferruccio Lamborghini Museum
Lamborghini is considered the best super car brand in the world. A few kilometers from downtown Bologna the museum, set at the Lamborghini headquarter in Sant’Agata Bolognese, is an exhibition of cars from various periods of the company from the sixties to the present day, of whose comprehends historical series like the 350 GT, the Diablo, the Miura, the Countach to the Aventador produced by the house in 2011.
Inaugurated on 2014, the Lamborghini Museum reviews all landmarks of its important history, providing a stunning journey through vehicles, pictures, and videos, which will take you through its legacy.
Collezione Umberto Panini
The private museum of the Panini family is one of the most main collections of Maserati cars. The Panini family is the founder of the famous Italian sticker cards firm. The visitors will find before many historical Maserati’s cars which cover the all chronology the Trident brand from 1926. Started by the passion of Umberto Panini, the collection is passed on his son hands Matteo who continues the tradition.